Laundromedia ® has pioneered a new form of out-of-home advertising -- utilizing the machines in laundromats (as well as the walls, floors, counters and folding tables).
We target people while they do laundry, which usually takes 2 HOURS in environments that offer little distraction.
In an era where most consumers have tuned out marketing messages and easily 'TiVo' past them, Laundromedia offers a rare opportunity to advertise to a captive audience for hours at a time.
The creative possibilities are endless -- each machine could have a different message or ad; questions could be posed on washer clings that the dryer clings answer; a long banner ad could be stretched across multiple washers (like McDonald's did with us in May 2009); coupon magnets can be affixed to the washers and on and on.
Imagine your company's or client's message "splashed" across a whole laundry, literally creating a room where your ads exclusively dominate for hours, unlike billboards, TV or print.
As of June 2009, Laundromedia currently can reach 600,000+ laundromat customers across the U.S.A. (all the major DMAs -- L.A., Boston, Baltimore, Chicago, Dallas, Philadelphia, etc.) That figure does not include children of customers, which make up approximately another 65,000 viewers. Children are eye level with the washers, making them ideal candidates for QSR/movie tie-in ads and toy and game marketing. |
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